strategic,
reSourceful,
top-tier contributor
B2B Partnerships & product marketing
Director
February 2024 - Present
In my role as Director of Product & Partner Marketing at iSpot.tv, I lead acquisition-focused marketing and solutions efforts, aligning campaigns, product offerings, and data partnerships into a unified GTM strategy across the business.
Spearheading the development and launch of GTM motions, I managed messaging, product materials, sales collateral, and training modules to drive organizational growth and operational efficiency.
As a subject matter expert in the measurement & attribution industry, Data as a Service (DaaS) and Software as a Service (SaaS) products, I also provide guidance and insights for cross-functional teams, facilitating knowledge sharing to drive organizational growth.
My strategic leadership enhances marketing initiatives and operational efficiency, promoting collaboration across teams to meet and exceed business objectives.
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Consult on advanced measurement and attribution solutions such as identity resolution, attribution best-practices, 1st and 3rd party data use cases and more.
Played pivotal role in establishing enhanced data capabilities, cleanroom technology and identity spine messaging/positioning within the organization, leading to more sophisticated approach to big data management and utilization.
Forged and maintained cross-team partnerships that significantly broadened scope/impact of marketing campaigns and strategies.
Enhanced cross-functional collaboration, ensuring all teams aligned with overarching company goals and marketing strategies.
Led & collaborated on sales enablement including the development of pricing and packaging, trainings and internal processes.
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“I had the pleasure of working with Japna for over 4 years at 605 and then at iSpot post acquisition.
As a startup, 605 went through a rapid series of growth and transformation that required team members to think on their feet and utilize all of their combined past experience and knowledge to get the job done. Japna was the epitome of a team player who thrived in the fast paced, ever changing startup environment. Her blend of deep technical expertise, business acumen and overall drive and knowledge to get things done was instrumental to the company's operations and success. She is a go-getter that gets the job done and most notably when she was called upon to move to a marketing and PR facing role she did not hesitate to step up to the plate, embrace the challenge and roll up her sleeves to ensure success. The outcome speaks for itself as she was successfully able to recruit, onboard and project manage a new marketing agency that rebranded all of the company’s client facing touch points in only 4 months time. Post acquisition Japna was a key stakeholder in charge of introducing and training iSpotters on 605’s capabilities and continues to serve as an SME and integral part of the integration efforts. Long story short, it’s a pleasure working with Japna and I would wholeheartedly recommend her for any team.”
Daniel Hickox
VP Solutions Consulting, Development & Partnerships at 605/iSpot
Solutions Consulting & Marketing
Director
December 2022 - March 2024
As Director of Marketing & Solutions Consulting at 605, I lead corporate marketing and collaboration on overall product and strategy objectives to drive business innovation for our measurement and attribution solutions. Notable achievements include leading multiple teams and reports, overseeing a comprehensive rebranding campaign and streamlining go-to-market strategies through cross-functional team direction.
Additionally, I contributed to product development by incorporating client feedback and industry insights, enabling the creation of MVPs and scalable solutions that aligned with market demands and customer needs.
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Overseeing the development of a new company-wide rebrand including website, sales collateral, and media presence to elevate market positioning within the industry.
Directing cross-functional teams and industry partnerships —spanning VAB, ARF, a branding agency, PR, social agencies, and marketing consultants to streamline go-to-market strategies and drive thought leadership initiatives that positioned the company both as a thought-leader and for growth.
Scoping and consulting all opportunities brought in by sales to ensure feasibility, delivery and resource allocation.
Product development by incorporating client feedback and industry insights, enabling the creation of MVPs and scalable solutions that are aligned with market demands and customer needs. These were complemented with broader cross-team collaboration to develop pricing and packing while leading the development of sales enablement resources such as trainings, proposals, one sheets and providing consultative support.
As a subject matter expert in the advertising measurement space with extensive agency experience I lead all RFI and RFP projects to ensure solutions align with client expectations - both near-term and long-term for multiyear contracts.
Assisted in sourcing and vet third-party data partnerships and tech providers for new/upcoming project and product needs. This included the development of proof-of-concept testing and facilitating co-marketing opportunities with key industry partnerships.
Fostered relationships with key stakeholders, facilitating ongoing dialogue and feedback to inform product innovation and company strategy.
Solutions consulting
Associate Director
March 2021 - December 2022
I managed key business development initiatives, identifying and pursuing growth opportunities to enhance go-to-market strategies. By scoping SaaS and professional service offerings, I ensured alignment with revenue goals and market demand, driving success across multiple business areas.
I led the development of RFI responses, product packaging, proposals, and contracts, securing and expanding B2B partnerships and client engagements. Through cross-functional team leadership, I consulted on the feasibility and delivery of client solutions, optimizing product positioning, and refining pricing strategies. My expertise in business and product areas, combined with an in-depth understanding of the measurement industry, market trends and client needs, has enabled me to provide strategic guidance that drives informed decision-making.
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• Negotiated and closed multi-faceted deals with key partners, strengthening company's market position.
• Implemented strategic account management practices, resulting in streamlined operations and increased client satisfaction.
• Developed comprehensive proposals that addressed client-specific requirements, contributing to high conversion rate of proposals to contracts.
• Crafted and standardized rate cards and contract templates, reducing negotiation times and accelerating sales cycle.
Measurement
Attribution
Creative
Audience
Outcomes
product
GTM
Measurement Attribution Creative Audience Outcomes product GTM
Business Intelligence & Audience Strategy
June 2018 - February 2021
As one of the lead Business Intelligence and Audience Strategists on one of Mindshare’s largest US accounts, I co-lead the development of quantifiable measurement strategies for multi-channel campaigns, aligning media and marketing objectives with business goals for seven national brands, with heavy cross-team collaboration for implementation. Channels include paid search, social, digital and video investment across Linear and Streaming.
Our team improved measurement performance by 10-20% with heavy involvement across media investment teams, measurement vendors, media partners and robust understanding of advanced analytics, story-telling and strong communication skills. Independent Measurement vendors include qualitative survey-based brand health studies, geo-location and sales attribution insights, social-listening tools and social media measurement provided by each partner, Linear TV & Streaming measurement, cross-platform and Market-Mix-Modeling.
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"As a manager, Japna reported directly to me while we were both at Mindshare. Japna's expertise and potential were apparent from day one. Japna was a hard working, strategic manager who made sure her client's received the best version of herself every single day. Japna was able to maintain the fast pace life that comes along with working at an agency, and excelled at pulling insights out from each analysis run or manager by our team. Japna's can do attitude was contagious and led to a positive and successful work environment as well. If possible, I'd hire Japna in a minute."
Ali Ladak
Head of Analytics at Manifest
Anlaytics
Media
Campaign
Planning
social
Search
Digital
Video
Market Research
Optimiztion
Anlaytics Media Campaign Planning social Search Digital Video Market Research Optimiztion
Digital analytics
November 2017 - June 2018
At Initiative, I Designed and tactfully managed multi-channel report dashboards, enabling real-time campaign optimizations and data-driven decision-making.
I co-led Market Mix Models, sharing insights during Quarterly Business Reviews to inform leadership on budget allocations directly influencing revenue. Specialized in analytics and performance indicators across various media channels, including digital, social, search, video, and TV (both linear and streaming).
I also developed audience profiles through data analysis, enhancing media planning strategies and efficiency. Collaborated with measurement partners to refine targeting and maximize campaign reach.
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Streamlined analytics processes, improving accuracy and utility of performance reporting.
Developed and managed multi-channel report dashboards that enabled near real-time data-driven campaign optimizations.
Fostered collaborative relationships with measurement partners, optimizing campaign targeting strategies.
Contributed to development of brand accounts analytical capabilities through expert insights and strategic leadership.
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“I have had the privilege and pleasure to work with Japna at Dentsu. She reported to me directly as an analyst in her early career, and within a very short space of time, it was evident that not only she had the skillsets to perform in her role, she had also a strong sense of work ethic and leadership potential that sets her apart from her colleagues. Working in a global agency with continuously heavy workload at fast pace, Japna's positive attitude and willingness to support other team members at any time meant that she easily became a well-liked and highly regarded member of team. I loved working with Japna. She worked hard, always looked for opportunities to learn and contribute, incredibly dedicated and most importantly she is also a genuine and wonderful person. Any organization would be lucky to have her!"
Patricia Luminov
Voice of Customer / CX / Research & Insights / Transformation
Lead analyst
Audience & Media Insights
March 2016 - November 2017
As the lead audience insights analyst, I developed and implemented cohesive data-driven audience strategies for multi-channel campaigns, aligning media and marketing objectives with overarching business goals for multiple global brand accounts.
By leveraging proprietary agency-tools, data and market research I created audience-first campaign plans that connected with high-value consumers and delivered measurable KPIs, driving impactful results and enhancing brand visibility across key markets.
Audience strategies began with robust data-driven audience development, utilizing first-and-third party data, ad-tech and partnerships.
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"I had the absolute pleasure of having Japna be part of my team. She was exceptionally bright, driven and always up for a challenge. She rose to the occasion with every project she was tasked with - big or small. Within her first few months on my team she impressively & compellingly delivered a presentation to one of our major clients - and got our annual marketing research plan approved. Beyond her analytical and communication skills, her effervescent personality and collaborative spirit make her an undeniable asset to any team."
Maribel Luna
Director, Consumer Insights at Tommy Hilfiger